I just randomly took some videos on my iPhone, did the editing and created a video called
Seoul Fashion Week F/W 2011/2012.
That’s how I remember Seoul Fashion Week.
I had a great time during Seoul Fashion Week.
That was it.

I take photos and videos and upload them all over the internet.
Some love it and others don’t, and question why I’m doing what I’m doing right now.

In short: It’s called social media.
Find the definition on Wikipedia. Read Enterprise 2.0. Google thebrandbuilder. Find out what UGC means. Go for change management. Retire. Or move to a little island without internet connection.
But if you start trying to change your thoughts over months you could save years of unnecessary anxiety.
Social media is here to stay.
I think it’s on the one side a great instrument to stay in touch with your friends and family. I lived in Mauritius and Germany, therefore, my friends and family are spread throughout the world. I do not know how I would be able to keep up-to-date with everyone if Facebook didn’t exist.
On the other side it’s a powerful many-to-many communication instrument. If you have a good idea, you can make a promotional campaign go viral. You can promote yourself and your brand, receive direct feedback from your fans, partners, customers or followers, but you can’t control what they think or say about you on the internet.
You can destroy a person’s or brand’s image completely, by posting one single negative comment anywhere on the internet. Don’t ignore it, deal with it.

Negative stuff?
Thats not what I’m trying to do here.
I tweet, I blog, I upload photos and videos of fun moments in South Korea. I spend hours editing so that everyone looks great. I can’t explain why, I just love doing that, AND I love YouTube. I spend way too many hours on YouTube and I’m especially delighted when I find another personal, but fun video.
So, out of nowhere, I found confidence to upload my videos on YouTube for everyone to see, even though they were at first only meant to be shared with my friends and family on my own Facebook wall.
I do not intend to destroy anyones image.
I will continue to take videos and edit it the way I want to. *
It’s my new passion.
I studied digital media and graduated a few months ago. Being a student was awesome and annoying at the same time. What annoyed me the most about it? I just couldn’t do what I wanted to do. For example, I couldn’t do the simplest thing, like read a book I chose to read, and not another marketing book for the upcoming exam (Maybe I could have, but I would have felt really bad about that). Finally, I decided to go on a creative gap year. I chose to live in Seoul. I wanted to experience something new, learn a new language and find out slowly but confidently in which direction I wanted to go. By coincidence I figured that I have a passion for editing. Not just photos but videos. I don’t know whats going to happen next, but I have a good feeling about this.
I love the positive feedback I get, it makes me smile a lot these days :)
Thank-you!

As a Buddhist proverb puts it: “If we are facing in the right direction, all we have to do is keep on walking.” 

LOVE IT OR DO NOT LOVE IT.

*From now on, I’ll ask for permission, before I take you on film. Promised! And I apologize that I didn’t think of doing this earlier.